Project Wadi Attir is a groundbreaking initiative of the Bedouin community in the Negev desert, establishing a model sustainable agricultural operation and regional educational center, demonstrating a holistic, integrated approach to sustainable development in an arid eco-zone. The project was initiated by The Sustainability Laboratory, a US-based non-profit, and the Hura Municipal Council, the governing body of a local Bedouin township. Project Wadi Attir is designed to leverage Bedouin traditional values, aspirations, know-how, and experience with modern-day science and cutting edge technologies, showcasing application of sustainability principles developed by The Lab. The project empowers one of Israel’s most vulnerable and marginalized communities to be leaders in sustainability practices and environmental stewardship.